are they going down the path of PSN?

the only explanation I can think of (in the absence of news) is that the larger shareholders (perhaps even Irwin Michael's fund) are slowly getting out of their large positions.

That is why stk is slowly inching down, nickel by nickel, dime by dime each day.

they probably have wind of the actual timing of the release of bad news and by the time the official bad news hits the wires, they would e mostly out, and innocent small investors will be left holding the bag..just like PSN.