As of Nov 16th: http://poseidonconcepts.com/_pdfs/PSN-CorpUpdateNov2012FINAL.pdf
Page 6 shows 2012 expected after tax cash flow between $120 to $125 million. Works out to about $1.48 to $1.54 cash flow per share. Price to cash flow multiple would be between 3 and 3.2 which shows how under-valued it is versus peers.
Also of note, Page 3 - "Long-term strategic focus on evolution into a bundled provider of fluids solutions and services" - basically new products on the way like the CEO said in this post :