I assume their is commercial value in this...I assume rather that chitchat at chitchat that the "value chain" of likely customers has been evaluated and the incremental value of our "better" ours has been defined.. if true this should be an economically strategically valuable differentiating capability that can be harvested in various ways: a) quality guarantees for better pricing b) higher volumes, c) strategic relationships, etc. but... can a quality stamp for ORT's internal source count or must it be independent 3rd party??? for the next Q GK should id the potential customers value chain value of better quality HPA.