Deflation is a joke pure and simple. Add up everything you were paying for last year or any time in the recent past and compare it to now. Is it less? Maybe some items cost less but look at the volume 500 gram package becomes 400 grams. Good example is Parkay Mrgerine used to be container of I.36kg or 3lb now 1.28kg or 2.8lb. JMO s1.