The small traders like us would look at the estimates, but I've seen in the past where estimates were missed or beaten, which had no or opposite effect on the price movement, as the hedge funds probably have their own analysts who make their own estimates all the time based on their moves, and they have their own idea of whether the futures are over- or under-bought despite what we hear from the 'amateur' analysts. They were wrong for 4 straight weeks when I was still keeping track.