Given: I expect: (i). Profitability - We need tangible evidence of their streamlining efforts. Costs have been too high for too long. (ii). Sales - We need to see tangible results from "adopting market driven innovation". (iii) Promotion - We need the machinery in place to move the SP higher if and when (i) and (ii) come together. Having the HO in the corn-belt, and 2600 miles closer to the heart of the US capital markets, is a good start. Huge untapped promotional potential.