I agree the initial commitment by Mr. Martin is more good PR than a substantive vote of confidence in the Company's future prospects. On the other hand, it would be interesting to see Mr. Martin continue to add to his holdings in the open market over the next few months as his ongoing insider introduction to the financial details of the Discovery Air diversified operationsincreases his confidence that buying shares at $3.25 is a great entry point in a company upon which he is going to have a direct and ongoing impact. Based on a number of academic studies, this type of buying by a CFO is a solid predictor of future value in a company's share price.
I for one will continue to monitor Mr. Martin's purchases and will consider using them as a buy signal for adding to my existing holdings.
All the best.