in the end it's  location , location , location . le chateau having been in business many years has acquired excellent rental space which has to be a key piece to any potential their target demographic the 20-30 age bracket   offering cheap  chic clothing has , based on what my kids feedback from their network of friends ,etc.  has not succeeded .I still therefore think that they have been approached  either directly or indirectly  and that something is cooking . time will tell and a bit more patience is called for .