Many of us are momentum traders, we do not fall in love with a stock, like you do. Just chasing an uphill price curve, the name of that game. Love is for human beings. The wise investor buying in at $2.60 on Nov. 1st, then saw it roar up to $5.00 by Jan. 10 is, wow, a whopping 92% gain-in under 6 months.  Sure beats 1.4% GICs. Many of us automatically sell when, say, a 50% return can be achieved, let alone 92%. Many on BNNTV say to "have a specific sell price" in mind when you are buying a stock.