Research In Motion Ltd (NASDAQ:BBRY): Sales of Z10 shifting strategic review tone, Says CEO

Posted by on February 28, 2013 0 Comment


According to Thorsten Heins, the high sales of Research In Motion Ltd(NASDAQ:BBRY) or Blackberry Z10 are having some positive effects on the ongoing reviews of the business. The CEO told Frankfurter Allgemeine, a German newspaper that the smartphone has been selling well and that in turn has brought about an alteration in the strategic review that was underway for the Canadian smartphone maker.

The Z10, which a sister device of the Q10 in all probabilities will be launched in April. The devices as well as the BlackBerry 10 operating system that both the phones run on has been delayed for a long time which gave rivals like Samsung and Apple not quarters but years to chart their way into the industry, slowly eating on the market share that BlackBerry used to have previously.

The company has also hired financial advisors to review the company’s strategic process in order assist the company in arriving at the next move. A lot of reports are suggestive of the fact that either the company could sell of its hardware business, put its software on license or sell the organization entirely. There are chances of Lenovo being interested to purchase the company but the executives of the company have backed out from reports that suggest such possibilities. They have insisted that they are considering everything.

As far as Heins in concerned, he has provided no details regarding the ongoing process but stated that the company will wait till the launch of the BlackBerry 10 and gauge the response of the customers first.

He also stated that a large number of the Z10 devices will be bought by users who used to have iPhones or Android smartphones previously. This is a significant bit of news for the company and has taken them by surprise as well.