"They" have started the effort to reverse the SP.


http://www.valuewalk.com/2013/02/research-in-motion-ltd-bbry-checking-in-on-bb10/

http://www.washingtonpost.com/business/technology/a-comparison-of-smartphone-and-tablet-shipments-by-research-in-motion-ltd-and-apple-inc/2013/02/05/a05292b0-6fc6-11e2-b3f3-b263d708ca37_story.html