Thanks very much for sharing that information.
This is strictly my personal viewpoint (and I am long on BlackBerry), but I strongly believe that some people almost have to own the latest and slickest of "things," be that cars, homes, or smartphones. There is always a rotation from what once was thought of a "must have" into the latest and newest "must have." Iphones...and Apple, are not the latest by any stretch of the imagination. They've become common.
Just my thoughts. Varying opinions always welcome.