CEO: Research In Motion Limited (USA) (RIMM) Will Be Like Muhammad Ali

January 25, 2013

Research In Motion Limited (USA) (NASDAQ:RIMM) CEO Thorsten Heins said RIM would be like Muhammad Ali, who knocked out his opponent in round eight during a well-known boxing event. He said that Wednesday is round 8 and that the company has learning from its mistakes. The world will finally see the long-awaited BlackBerry 10 on Wednesday. Meanwhile corporate and government clients have a sneak peak of BlackBerry Enterprise Service 10, which RIM allowed access to starting today.


Research In Motion Limited (USA) (NASDAQ:RIMM) (TSE:RIM) CEO Thorsten Heins said his company would be like Muhammad Ali, who was known for knocking out his opponent during a major boxing event in round eight. Those are certainly fighting words from the CEO of a company that analysts can’t even make up their minds about right now.

Thorsten Heins<img class="size-full wp-image-115191 aligncenter" alt="Thorsten Heins" src="" width="640" height="433" />

“Wednesday is round 8,” Heins said at a debate moderated by CNBC at the World Economic Forum in Switzerland.

Next Wednesday is the day when investors will finally see the long-awaited BlackBerry 10, and Heins says he thinks Research In Motion Limited (NASDAQ:RIMM) (TSE:RIM)’s critics will quiet down when they see the new handset.

The company has been flailing in recent years as Apple Inc. (NASDAQ:AAPL) and Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) have eaten away at its market share.


Now Heins is assuring investors that the company has learned from its mistakes.

“Never ever cook a dinner with the same recipe again,” Heins said. “You always have to add something new, and I think that’s the key learning that we have from our history.”

He said that’s why the company built a new platform that’s centered on mobile computing rather than simply mobile communication. He believes Research In Motion Limited (NASDAQ:RIMM) (TSE:RIM) will be “a leader in driving the market towards mobile computing.”

Today Research In Motion Limited (NASDAQ:RIMM) (TSE:RIM) released its BlackBerry Enterprise Service 10, the new device management system that was designed for the BlackBerry 10. The Times Live reports that Corporate clients and government agencies can now access the new service, which makes it possible for clients to support devices that are both employee-owned and corporate-owned. It’s a single platform which users can utilize to manage their BlackBerry, iOS and Android devices all in one place.