Had Rim announced the ad this mornnig the stock would have popped to 19. RIM is not in this to make day traders happy. They are in it for the long haul. They want to get out a great message on a great product. They dont need Thor answering to dummy brokerage houses who 6 months ago tried everything to kill RIM. RIM knows and the teckies and focus groups that have seen the product know its amazing. A year ago Samsung /Apple had 53 % of the market , now its 70 %. This dynamic is always in flux. No one likes a street bully and thats what Apple is. Its profits were made by charging exorbitant prices for a product they created amyth over. Well folks the myth is over. Apple is vulnerable and its heading down the toilet for the third time. This is allabout the right product at the right time. Oh those analysts love to talk about how Apple has one third cash. Well they also newver tell u that RIM has one third cash at deatyh's door. Now extrapolate the cash position wqhne it unveils the most advanced phone out there. We all know its not gonig t osell 38 million phones a quarter but it will sell alot because alot of people want to own the best product. If the techies love it its gonig to be a hit. If thor wanted to run up the price he could have announced the ad at 9 30 . He did it on Friday because he wants people to focus on the message of bb10 , and not run a up the stock daily so a useless trader can make a few dollars. RIM is in this for the lnog haul. It has the product, the world class engineering infrastructure behind it. This is a company that is confident and you should be too. If they make 1 billion a quarter or 500 m imagine how the cash position improves dramtically. apple is about to have 100 m iphones that will have huge margin compression. apple built its name on selling at inflated prices and for them to cut prices and offer cheap i phones is exactly what RIM ddi the last two years. RIM seeks new highs, Apple hits new lows.