While one of his roles is to act as the face of the company in front of the media, MacLeod stresses that not enough credit goes to the legions of RIM employees who have been working tirelessly behind the scenes to prepare for the BB10 unveiling.

“There’s been thousands and thousands of people working incredibly long hours, giving up holidays, working over Christmas, working weekends, sabotaging time with their families,” he says. “They’ve all been so incredibly dedicated toward making this an incredible new platform launch