Limeridge Mall is a typical mall, with lots of the trendy clothing stores, food courts and all the cr ap you would expect...but every area of the mall is peddling cell phones of every brand. Teams of aggressive young sales people quick to sign you up...the commisions they receive varies by 10 bucks from brand to brand, and thats the phone they promote the hardest...little to do with speed, features or long term reliablity...Hopefully RIM throws them an extra $5 bucks...BB10 will be #1 provider First week they come out