ghostzapper. We will know soon, but certainly AUDI would be a great choice! In 2012 it was a Porsche 

"Hands On with the QNX Concept Porsche at CES 2012" http://www.youtube.com/watch?v=4qNsTm6opK8

Interesting to note is that the console is actually a modified Playbook.

2013 is going to be an interesting year...Cheers!