Sdomae, when you see a commercial of WalMart, Shell, Potash Corp or BestBuy on your TV, do you tell yourself, wow, these companies look bad, they are paying for advertising?  


Another thing, you know like me (I hope) that there is a bias in the media covering stocks depending of their geographic location.  North American companies are more likely to receive positive coverage than companies located in Africa or South America (classic example is the guy who was invited on BNN to talk about potash juniors and who didn't even know in which country Allana was located, or the fact that that Saskatchewan potash companies received more coverage than projects located in other parts of the world).  So, what are the options left for a company like Allana.  To sit there and do nothing?  Or try to promote themselves?  Personally, I prefer to see them proactive than do nothing.