Apart from carefully considering the language in the news releases issued by the company, you also have to be wary of analyst recommendations.  The analyst with the target is not really an analyst in the traditional sense of the word.  They have not, as best as I can see, offered any explanation for their lofty price target.  Again, language is key and in this case it is a lack of considered explanations as to why they have provided such a target.

If you are a momentum player and like high risk plays then certainly, if you are good, and lucky, since you are not going to control the direction, you can make out like a bandit on this without falilng in love with the stock.  Those who view this as a long term hold might well be surprised, and not in a good way.  On the company filings they still list themselves as a mining company and again, if the story is as the media contends, you may want to exercise extreme caution here.  The writer of some articles I have read has claimed other vitamin products for those on blood thinners already exist.  As well, the brother of the developer has come under some scrutiny according to the writer of an article I read.  The beauty of the system is that it allows PT Barnum to allow his maxim to be illustrated over and over again.