Skinny Nutritional Corp. (SKNY) and the Healthy Soft Drink
While the nation’s soft drink producers continue to replace sugar with chemicals in an effort to hold on to increasingly diet-conscious consumers, Skinny Nutritional is in the process of carving out a new and different direction, one that could change the whole perception about what a soft drink is all about.
Skinny Nutritional is a fast growing producer of health drinks that are now marketed at over 15,000 retail locations, including major chains such as CVS and Target. The company’s Skinny Water and Skinny Water Sport brands are known for their unmatched combination of 100% naturally flavored waters containing zero-sugar, zero-carbs, zero calories, and zero sodium, together with customized blends of nutrients, targeting consumers interested in both health and taste. The company has clearly identified a huge market and is developing additional products to meet the growing demand, such as Skinny Water pH+, a high-alkaline and electrolyte-enhanced water.
But perhaps the company’s most potentially influential product in the pipeline is Skinny Water Sparkling® in multiple flavors. It’s carbonated, like a soft drink. However, unlike traditional carbonated beverages that focus almost completely on taste, with perhaps a diet version, Skinny Water Sparkling adds the component of health, a notion essentially alien to the industry up to this point. Like other Skinny Water products, Skinny Water Sparkling is 100% naturally flavored, with none of the chemicals commonly found in the soft drink aisle. It is naturally zero calorie, zero sugar, and zero sodium. In addition, it includes a carefully formulated blend of vitamins and electrolytes to promote natural health and replenishment. It represents something that previously would have been considered almost an oxymoron – a healthy soft drink. It’s just one of the things developing at the company’s Pennsylvania headquarters, but could be a game-changer.
For additional information, visit the company’s websites at www.SkinnyWater.com
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