Skinny Nutritional Corp. (SKNY) On Front Lines in Fight Against Obesity
In the distant past, being fat was considered a good thing, a sign of success and prosperity in a world where food was hard to come by. In some parts of the world, this is still the case. And yet, as far back as ancient Greece, obesity was recognized as a potential health risk, contributing to other recognized diseases. As advances in technology and distribution increased the food supply, the size of the average person increased, with industrialization hastening the process. Today, the modern American diet and reduction in physical activity has made obesity a front page issue, and even the government is taking steps to discourage overeating and high-calorie foods.
Skinny Nutritional is on the front lines of this movement, with its Skinny Water brand becoming one of the first zero-calorie enhanced water and the first zero sodium sports drink. It sounds like a simple idea, but it’s far from a simple process. The health water market is demanding and competitive, and putting together a product that has unmatched health features along with great taste is a formidable challenge.
Skinny Water is unique in its combination of health benefits and consumer appeal:
• Great taste, with purified water and 100% natural flavors
• No artificial colors or preservatives
• Zero sugar, zero carbs, zero calories, and zero sodium
• Vitamins, Electrolytes, and Antioxidants, formulated in different combinations for different effects
Getting a great product out to the marketplace is yet another challenge. The company has been aggressive in its distribution efforts, knowing that, once people tried the product, they would like it. Skinny Water is now sold in over 14,000 retail stores across the country, and is handled by both domestic and international distributors. Functional names such as Crave Control (appetite suppressant), Hi-Energy (natural energy boost), Wake-Up (240% daily Vitamin C) and Shape (electrolytes + antioxidants), have helped drive the increase in sales. And new offerings, such as Skinny Water pH+, designed to improve acid-alkaline balance in the body, keep Skinny Water on the leading edge of market demand.
For additional information, visit the company’s websites at www.SkinnyWater.com
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