Respect signs distribution deal with Made 4 Fighters

Respect Your Universe Inc (C:RYU)
Shares Issued 48,322,128
Last Close 10/16/2012 $0.82
Wednesday October 17 2012 - News Release

Mr. David Campisi reports


Respect Your Universe Inc. has entered its first international distribution partnership with specialty retailer Made 4 Fighters. Located in the United Kingdom, Made for Fighters is Europe's leading specialty retailer of mixed martial arts clothing, equipment and nutritional supplements. The Made 4 Fighters website will carry a variety of RYU apparel and gear from the men's and women's fall 2012 lines.

"We have stayed at the forefront of the market because we are a one-stop-shop for MMA fighters or fans. Our focus has always been on offering the widest range of MMA product in Europe, and we like to showcase up-and-coming MMA brands as well as the more established ones. We've worked with a large number of MMA brands over the years but RYU offers something really special -- the highest quality of product, a management team who know the sports industry inside out, and a world class marketing campaign. We're all excited about the potential for RYU -- we've never seen this much hype about a brand!" commented Made 4 FightersManaging Director, Abby Williams.

As the European specialists in MMA, Made 4 Fighters is proud to offer the best and most informed customer advice to exceed their customers' expectations. Their dedicated team helps tens of thousands of customers; from MMA competitors, to complete novices, make informed choices about MMA related purchases each and every year.

"With Made 4 Fighters the leading specialty retailer on the forefront of the European market for Martial Arts fighters and fans, partnering with them is a great opportunity for RYU to be easily available and more accessible to the European market," said RYU CEO & Chairman, David Campisi. "We are looking forward to our new partnership with Made 4 Fighters and their Founder, David Fullerton, who is a Martial Arts enthusiast and has a reputation for providing the best Martial Arts apparel in Europe."

Founded on the principles of respect, honor, strength and sustainability, and influenced by the dedication of the athlete to the ancient sport of Martial Arts, RYU's innovative premium apparel and product for both performance and lifestyle was created to inspire all athletes to achieve greatness. By producing products that are environmentally, and ethically, sound, all of RYU's apparel and products are comprised of up to 90% organic and recycled materials utilizing some of the best yarn and fabric suppliers in the world.

Through the creation of innovative apparel and products that have less of an impact on the environment, RYU's fabrics and technologies boast the attributes of Moisture Control Fabric (AIR Weave), Thermal Control Fabric (FIRE Weave), Weather Resistant Fabric (WIND Weave) and Eco-Friendly Fabric (TERRA Weave). RYU's authenticity in its apparel and products is also reflected in the design of each item containing one or more symbols from ancient Samurai iconography.

RYU is an official sponsor of the UFC and will be visible in various elements throughout the UFC events in 2012 including logo displays and live announcements during bouts along with television promotions and placement on the UFC website including their web store.

European customers can now purchase RYU from Made 4 Fighters over the phone on 0871 951 2222, or by visiting the Made4fighters website.

About Made 4 Fighters is Europe's leading specialist retailer of MMA clothing, equipment and supplement nutrition products. The business was launched in November 2007 with the simple mission statement of, "Providing the widest range of products for MMA fans or fighters, at affordable prices". The rapid growth of the business has meant Made 4 Fighters needed to relocate distribution centre for the third time from a 10,000 sq ft warehouse to a facility more than twice the size in June 2012.

As the specialists in MMA, Made 4 Fighters is proud to offer the best and most informed customer advice to ensure we exceed our customers' expectations. Our dedicated team of customer centric staff help tens of thousands of customers make informed choices about MMA related purchases each and every year; from MMA competitors, to complete novices.

The company was founded by MMA enthusiast David Fullerton in 2007 who was frustrated by the lack of good quality branded MMA product. Made 4 Fighters quickly became the customers' choice, with a reputation for the best product range and industry expertise. Though the company has grown massively since launching over five years ago, its reputation as Europe's only true experts in Mixed Martial Arts product is still at the heart of Made 4 Fighters business today.

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