My first thought after reading the section was, ``Ìf the company is trying to sell the idea to me, they are not doing a very good job of it``. My overall impression was, they really did not want to have a roll back. The company did not seem overly gung ho about the concept! It was not pitched as a `Slam Dunk, No Brainer``. PPI went as far as  providing a list of reasons not to have a roll back!

That is my take.