Nexus Enterprise Solutions, Inc. (NXES) Offers Host of Lead Generation Options, Driving Profitability
Nexus Enterprise Solutions is engaged in the auto and life insurance lead generation business. The company markets its services to agencies, agent networks, and insurance carriers throughout the United States, taking into consideration applicable demographics in creating its clients’ customized lead campaigns.
To support its dedication of providing a strong return on investment for its partners, Nexus has fostered valuable relationships with the vendors, agent networks, agencies, and carriers it conducts business with. 
Through years of experience, Nexus has found that leads such as Co-reg, or SMS/text generated leads, don’t have an effective conversion rate, and for this reason the company does not offer incentive-based leads. Lead generation instead is obtained through several different sources, including: 
• Search engine optimization
• Pay-per-click
• Email
• Pay-per-view
• Display
• Banners
• Lead providers
• Form post
Nexus also provides clients with Sub-ID tracking, which allows them to remove any non-converting traffic sources and focus on highest quality traffic. Furthermore, the company employs anti-fraud technology that identifies publishers selling non-exclusive leads, or people trying to fill out offers multiple times.
The company also provides lead generation services and solutions for publishers and buyers with their own suite of offerings, and continues to grow with the evolving marketplace. 
Revenues are generated through affiliate marketing and direct lead generation. As recently announced, the proprietary NexChange Marketplace System has turned the company to profit in the first half of 2013 with net income of $9,310 compared to a loss of $1.0 million for the comparable six months of 2012.
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