GlobalWise Investments, Inc. (GWIV) Business Strategy Based On a Marriage of Technologies

When GlobalWise Investments recently announced that it had entered into a new Channel Sales Partnership arrangement with major independent office equipment dealer RJ Young, recognized by Office Dealer magazine as one of the country’s 50 Best Office Equipment Dealers, it underlined an important GlobalWise strategy for penetrating the business market.

GlobalWise, through its wholly-owned subsidiary Intellinetics, offers businesses and organizations an efficient way of dealing with the increasingly overwhelming number of documents that are part of everyday life for both public and private operations. Documents of all types are created online and offline, a process made far easier with global computerization, but the organized storage and retrieval of documents is too often an afterthought, plagued by a lack of adequate software designed for that purpose. GlobalWise and Intellinetics solve the problem by utilizing cloud processing technologies, along with advanced ECM (Enterprise Content Management) software, to make it easy for organizations to manage virtually every type of scanned or digitized document.

By integrating their sophisticated ECM functionality with already existing copiers and multi-function printers, GlobalWise creates a new revenue source, offering a per-click-charge for scanning, archiving, indexing, and inventorying of documents. People already make copies and prints. GlobalWise simply gives them an additional option, allowing them to instantly organize what they are copying and printing.

It’s a brilliant marriage of technologies, good for GlobalWise, but also great for dealers like RJ Young, who now have a value-added service for all of their existing and future clients, a customer base to which GlobalWise now has access. This is of special significance when partnering with dealers like RJ Young, which has served the Southeast for over 50 years, and is now the fifth largest independent dealer of its kind.

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