Many of you have seen my calculation on how much Sherwin, PPG and Akzo stand to save if they owned Argexs process and produced their own TiO2. The Savings were staggering...Sherwin $300 million per year, PPG $450 Mill per year and Akzo $600 Mill per year. At a three year paybacks Argex is worth $900 to Sherwin, $1.35 Billion to PPG and $1.8 Billion to Akzo.

    But lets look at this another way. Just imagine how much Business a paint company could steal away from others if they had Argexs process. Each gallon of their paint would cost them $2 less per gallon than their closest competitor....or close to 15% cheaper than all the rest...with the same quality. They would grow their sales for a very long time at an explosive rate and leave the rest in the dust.

  So coupled with the immediate savings...they would have a huge growth curve ahead of them....So Sherwins comments to adopt the new technology when it is available would NOT come true....THEY WON"T HAVE THE ABILITY TO ADOPT IT BECAUSE SOMEONE ELSE WOULD OWN IT!!!! They will loose their shirt....