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Aggressive traders wanting to play the downside could consider put options or shorting the stock until it gets down to the $460-ish ranges where there is likely to be aggressive buying support

Shares of Apple Inc. (NASDAQ: AAPL, Stock Forum) are taking a breather, leaving many investors wondering if they've made an iBoo-Boo.

The hottest stock on the Nasdaq has fallen more than 4.6% as I write this since hitting a new intraday high of $526.29 on February 15, 2012. 

Does that mean it's time to sell?

Perhaps, but first you should ask yourself why. 

If you're a long-term investor, there's a lot to look forward to. Apple is much more than a brand; it's a lifestyle. People tattoo the company's iconic brand on their rear ends for crying out loud.

Always the innovator, Apple has barely scratched the surface with regard to new devices and has hardly tapped into ways to use them. 

People line up thousands-deep to buy newer versions of the company's most basic products every year -whether they need them or not. 

That is something no other tech company has figured out how to do.

Plus Apple's market share is growing overseas, with a particular emphasis on the Asian Rim. 

In China alone, for instance, there's the potential for another 30-50 million iPhone sales in the next 12 months that could add another $4-6 in EPS to Apple's bottom line. 

I remain convinced that Apple could be the world's first trillion-dollar company and I'm not alone in my thinking. Since I first voiced that highly controversial opinion a few years ago, many other firms and analysts have joined me. 

How to play the short-term Apple top

But in the short term, Apple's chart now looks like a classic blow-off top- and technically speaking it is. 

Last Wednesday, we saw the stock close near the lows of the day after making a quick run up and a high volume, hi-speed failure midday.

The chart tells the story. Take a look:

AAPL Stock 

Like all charts, though, this is a matter of perspective.

Stocks that have run a long way in a short time often require some "digestion," or to use a market term, "give back." And Apple is no exception, particularly when you consider the stock has moved up 44.76% in only three months from $363.57 to $526.29.

If we contrast the prior chart with a longer-term view, we see Apple is simply accelerating ahead of a major trendline (seen below in red). 

Not only does this speak to a pull back for the company - which traders have simply pushed ahead of itself on nothing more than euphoria - but it also highlights the next logical value buying point at $463.00 for aggressive traders, or roughly 6.96% lower than Wednesday's blow-off-induced close of $497.67.

AAPL Stock - Trendline 

Of course, if you are more conservative you could consider buying Apple at roughly $420 - $430, which is where Apple was trading prior to the most recent earnings announcement that fuelled this latest run.

Price at which AAPL was trading previous to recent earnings report 

Positioning your portfolio in Apple stock

As for when we might get there, that's a different question. 

Blow-offs like this one typically set intermediate-term highs that last, on average 90-145 days. Not always, but enough of the time that even if the stock wants to run higher in the days ahead, a period of lower price digestion is likely ahead. 

So there's a little time to play with. 

  • Aggressive traders wanting to play the downside could consider put options or shorting the stock until it gets down to the $460-ish ranges where there is likely to be aggressive buying support.
  • More conservative investors who want to add to existing Apple positions or establish new ones may find waiting until the price drops to the $420 area makes more sense.

Either way, be prepared for some volatility. Stocks like Apple that become media darlings tend to take on a life of their own before they again settle down and head higher. 

ABOUT THE AUTHOR
Keith Fitz-Gerald

Keith Fitz-Gerald is the Investment Director for Money Morning, as well as the Money Map Report and New China Trader. Fitz-Gerald has been recognized as a pioneer at using non-linear theory for market prediction, risk management and portfolio construction. His ability to call key markets events, such as the Internet bust, the oil boom, the Asian correction and the credit crisis is unparalleled. He was recently named a founding member of The Kenos Circle, an elite think tank that identifies economic and financial trends using chaos theory.

Money Morning is a free daily newsletter that delivers global news and investment advice directly to your inbox. Its worldwide research staff includes former investment bankers, international financers, emerging markets specialists and veteran financial journalists who report on profit opportunities that you won’t read or hear about anywhere else. Money Morning extensively covers emerging markets, currencies, commodity plays, sovereign wealth funds, global energy, U.S. Federal Reserve, ETFs and many more topics that shape the world’s financial landscape. We exist to even the playing field; to help you reclaim control of your own financial destiny… at no charge. For more information, visit www.moneymorning.com

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