A couple of huge players in this space.  Not a lot of room in the sandbox for a tiny venture company to play in.   I have spoken to a good friend who happens to own a clinic.  He tells me that Vets, breeders and livestock folks  usually  stick to the major players with multiple sku's.  The name is everything in this game.   I will not touch this stock.  There is no way I would buy this stock.   I would imagine more dilution could be imminent.  And for that reason and many other, I am not a buyer nor would I be.