"While we are disappointed in the third quarter's weaker financial results, this was a transformational quarter for our business," said CEO Lyle Michaluk.  We remain optimistic both about our core tank rental business and the ability of the new products and services to attract new customers and generate incremental revenues. We are already experiencing strong customer enthusiasm in response to the new offerings."
http://www.edmontonjournal.com/business/all/Poseidon+Concepts+shares+down+cent+quarterly+results+2012/7554394/story.html

Strong Customer enthusiasm for the new products could lead to some real good upside potential going forwards and I would have to think these are the good credit rated customers and not the ones who owe the company money.  This could be a repeat of the first mover advantage that ran the company over a billion in market value, hopefully it gets back that billion dollar valuation.