POS device), AND b) agnostic to the mode of delivery of theprepaid goods and services. (i.e., VendTek's transaction processing platform supports hard card, PINbased,
and 'real-time-refresh' delivery.)
This device- and delivery-mode-agnosticism is the holy grail from a telco (or, for that matter, financial
institution) perspective, because it allows the telco or financial institution to sell their products/services
"anywhere, any time, any mode" while interfacing with only ONE processor. The bottom-line is that
VendTek allows the carriers (or financial institutions) to sell more product, through more POS, with lower
distribution costs. i.e., the telco or bank can sell their products/services at ANY store or Point of Sale,
regardless of the POS device installed at the POS (rather than having to have different processors for
different POS devices), and through ANY mode of delivery (rather than having to have different
processors for different modes). This also explains why the carriers would be pushing to have VendTek’s
footprint expanded rapidly, and why the carriers would have told VendTek that they expect VendTek to
have hundreds of thousands of POS within 5-6 years.
This differentiator also answers two of the questions that I often get: why would the carriers/telcos and big
banks choose to work with VendTek in the first place, and why won't VendTek get squeezed out of the
value chain at some point? The answers are obvious given the preceding information.
So where is VendTek in their roll-out process in Brazil? The roll-out is off to a very good start, with the
announcement on April 6 that they signed 3,000 POS in Brazil—the largest single contract in the
company’s history. To put this in perspective: it took VendTek 7 years to get 15,000 POS established in
Canada (currently generating over $100mm in revenue). This contract is for 3,000 POS in a part of Brazil
where POS generate 3x the number of transactions per day than they do in Canada. i.e., in one contract,
less than 2 months after signing their first carrier, VendTek established the equivalent of 60% of their
Canadian operations. (NB: it should take them until October 31 of this year before these 3,000 POS are
rolled out and transacting.).
This 3,000 POS deal points to the lumpy way in which their Brazilian network expansion will primarily
occur. Yes, VendTek will grind it out, expanding on an organic, location-by-location basis as well, but
that portion of their efforts probably gets them to 15,000 locations within 5 years. To get VendTek to my
expectation of 45,000 POS in Brazil within 5 years, the company will be looking to sign more “chunky”