Why do some companies manage expectations better than others? Here are some factors to consider. The Audience: In providing guidance to markets, companies have conventionally thought of equity research analysts (especially sell-side) as their primary audience. Ultimately, though, it is investor expectations that drive the game, and while analysts may influence those expectations, they a ...

IT IS EASIER TO SCARE PEOPLE INTO SELLING THAN IT IS TO SCARE PEOPLE INTO BUYING A STOCK.Message boards and "shorts"(some) can manipulate with lies, and deceit.Now think about that, you have elderly that invest and find their way to the message boards only to see false posts about "SEC Violations" and "Class action suits" or you have a Yuppie with a kid to put in co ...