Its hard to find a place to hide assets in the every changing markets, whats hot now is not hot next quarter or even next month. The trend toward managed ETF's is gaining ground in the US. Today's average investor is used to going to the bank and finding an investment vehicle that meets their needs and now this diversified investment may fit the bill. Each ETF has a group of funds managed in specific sectors or wide based sectors to hedge off any losses due to market trends. The money is safer and of course has smaller growth. This saves you from jumping into gold or bonds and going liquid.

BNY Mellon has a unique approach to asset management and has recently signed an agreement with AdvisorShares who is majority owned by Fund.com FNDM OCTBB. Read through this post on the Bank of New Yorks web site then ask yourself why FNDM is only trading at 13 cents.

BNY Mellon Asset Servicing, the global leader in securitiesservicing, became the first service provider to support short positionsin an exchange-traded fund(ETF) after being selected to provide ETF services, custody, fundaccounting and fund administration for the Mars Hill Global RelativeValue ETF (NYSE: GRV), the first actively managed ETF to pursue along-short equity strategy.

This ETF, the first to hold short positions, is managed by AdvisorShares and sub-advised by Mars Hill Partners.

"We selected BNY Mellon to provide these critical services because ofits ability to develop a customized solution regarding the servicing ofshort positions," said Noah Hamman, chief executive officer

and founder of AdvisorShares.  "BNY Mellon also has demonstrated itsexpertise in providing ETF services to our Dent Tactical ETF (NYSE:DENT), which we launched September, 2009."

"Our continuing investments in technology and customer serviceprovide us with the infrastructure required to support short positionsand actively managed ETFs," said Joseph Keenan,managing director and global head of exchange-traded fund services atBNY Mellon Asset Servicing.  "We see increasing demand for activelymanaged ETFs as investors appreciate the additional flexibility thatthey can provide when compared with traditional mutual funds."

AdvisorShares is a turnkey platform for investment managersseeking to offer their investment strategy in an actively managed ETF.AdvisorShares works with some best-of-breed money managersto combine their money management expertise with the benefits the ETFstructure provides.  AdvisorShares provides sales, marketing andeducational support to help financial advisors use AdvisorShares ETFs tohelp them achieve their clients' investment goals and objectives.AdvisorShares is an innovator in actively managed ETFs and is dedicatedto investor education. Fund.com (OTC Bulletin Board: FNDM) is themajority owner of AdvisorShares Investments, LLC.  Visit our website at http://www.advisorshares.com to learn more about us.

BNY Mellon Asset Servicing offers clients worldwide abroad spectrum of specialized asset servicing capabilities, includingcustody and fund services, securities lending, performance andanalytics, and execution services. BNY Mellon Asset Servicing providesservices through BNY Mellon and other related companies.

BNY Mellon is a global financial services company focused onhelping clients manage and service their financial assets, operating in36 countries and serving more than 100 markets. BNY Mellon is a leadingprovider of financial services for institutions, corporations andhigh-net-worth individuals, providing superior asset managementand wealth management, asset servicing, issuer services, clearingservices and treasury services through a worldwide client-focused team.It has $21.8 trillion in assets under custody and administration and $1.0 trillion in assets under management, services $11.6 trillion in outstanding debt and processes global payments averaging $1.5 trillion per day. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available at www.bnymellon.com.

SOURCE BNY Mellon