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Recently, in the summer heat of battle in a variety of promotional hot war, but till now becoming cooler autumn when, promotional heat do not seem completely calm down, although sales have been in the flooring industry, including industry, including many become "chicken" , but this is the root "chicken" is not entirely without taste at all, so will become merchants who both love and hate means.Hollow WPC outdoor decking
Festivals are people in the production life of the customs form, its essence is a kind of folk culture. In the marketing values, the brand is part of the culture, culture is values, values and standards that demand, the demand criteria determine brand positioning, do the brand, is to do culture. Flooring companies to learn the corporate brand culture and folk culture festival for effective grafting, it was decided to holiday marketing campaign can attract a large number of consumers, whether in consumer brand recognition while generating brand favorability, can bring a good market important factor in efficiency.
Flooring enterprises in holiday marketing before the first clear a few questions: Which brand is in development stage? Industry competitive situation how? Current marketing activities to achieve what goals? Moreover, flooring companies to analyze the nature of the festival, the enterprise can integrate and use resources, promotion of the length of time and rhythm.
Marketing is not a festival of several industry giants to carry out marketing war, and the entire flooring industry mad scramble to consumers. In this case, keep abreast of competitors, the situation is critical, if we can grasp the competitors selected media, promotion category, promotional efforts, activity area, the terminal tactics, etc. can work out their situations clamped strategy to carry out more effective, more cost savings, avoid homogenization of holiday marketing.
Understand the consumer is the key to marketing festival. Who is the target consumer, his holiday spending habits is what he likes what form of promotion and so on. These factors will determine what kind of flooring companies to take promotional theme, communication programs, promotion category, promotional efforts. In short, only clear these questions, the floor can be more targeted marketing activities, more executive power, better achieve the desired effect.New building materials
Consumers gunfire in holiday marketing veteran can not be said for businesses can be considered "trick" overripe in mind, we can say more and more difficult to win hearts of consumers. Mass consumption gradually to changes in personal consumption, creative marketing and personalized service to become the new hot spot demand.
To give consumers a fresh feeling, good theme is essential, it must have appeal, impact, memory of these three elements, so as to be more conducive to the spread, the spread to achieve the best results. Promotions forms of creative and interactive influences of consumer participation enthusiasm. Simply buy gifts, discounts, points, sweepstakes and other traditional methods have not arouse consumer interest. If the floor enterprises to carry out a variety of promotional methods creative combination may produce unexpected results. Will buy gifts, discounts, points, sweepstakes and other promotions to increase interactive entertainment to increase consumer enthusiasm is an important means for consumers shopping experience outside of the game.Outdoor deck