Leading local online media company, Local Corp. announced that it has launched “Fusion by Local,” a new premium ad network for advertisers and brand marketers. Fusion by Local helps advertisers reach targeted customers in local markets through premium display advertising inventory across some of the top media properties in the country, including in the company’s established network of over 1,000 regional media sites.
Local Corporation’s new platform has launched at a promising time¬. With local display advertising on the rise and expected to grow 18.2 percent this year, advertisers are seeking ways to more effectively engage target audiences on a local level. National and regional brands are also seeking premium ad positioning for their campaigns near relevant content, with high quality publishers and media sites. Fusion by Local offers both by combining its precision-based audience targeting with premium advertising inventory that takes the manual process out of local buying.
Fusion by Local also eliminates the process of contacting publishers, negotiating multiple contracts, submitting insertion orders, and tracking performance metrics for each media property. The platform offers a variety of standard and customized ad units across various ad formats, including mobile and rich media, through a single integrated process with one point of contact.
Lori Chavez, Local Corporation’s VP-Marketing, remarked, “Implementing local campaigns is a labor-intensive process that involves manually engaging with hundreds of media sites across the U.S. Fusion by Local removes this burden from advertisers by allowing them to leverage our existing relationships with these valuable regional media publishers so they can focus their time on campaign strategy not campaign implementation. Fusion by Local further expands our local ecosystem and directly supports our mission of connecting local consumers with businesses of all sizes online.”