Today, CommerceTel, an award-winning provider of proprietary mobile marketing technologies and solutions, reported more than a 300% increase in Miami Dolphins’ mobile subscriber base during the past year. The Miami Dolphins have been using CommerceTel’s patented mobile marketing technology to build an even stronger direct connection with their fanbase and ultimately drive higher sponsorship revenues and ad sales.
The Miami Dolphins launched multiple innovative mobile marketing initiatives, including news, scores, seats, and offers. On the FINSIDERS radio show, fans were able to send questions directly to the studio hosts and guests via text messages and share comments with each other via a game-day ticker on the site. Text-to-win promotions encouraged fan interaction and helped drive mobile subscriptions as well. The Dolphins used CommerceTel’s web-based campaign management and reporting platform to create and execute each of these successful initiatives.
“Mobile has quickly become an integral part of our overall marketing and fan engagement strategy,” stated Wayne Partello, Senior Director of Content and Creative Services for the Miami Dolphins. “We wanted to communicate with our loyal and passionate fans anytime, anywhere, and in a cost-effective way. Using CommerceTel’s mobile marketing platform, we not only increased our mobile subscribers by over 300%, but also exceeded our advertising revenue projections by a wide margin.”
According to the press release, every mobile messaging campaign generated subscriber growth, with the Miami Dolphins’ mobile news alerts campaign growing by 370%. The Dolphins have also launched a tribe specific to their cheerleaders and the ability for fans to join by texting “Cheer” to 347347. Season ticket holders will also have the option to receive communications via text as their preferred form of communication versus email, phone, or print.
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