--  Saudi Arabia's Digico has selected a broad suite of Oracle(R) Retail
applications, the Oracle E-Business Suite and Oracle's Siebel applications
to help manage operations at its new telecom retail chain, Blink, and
support an aggressive growth strategy as it establishes its business in the
Middle East.
--  Parent company, Saudi Inteltec, formed Digico to benefit from the
considerable opportunities in the Middle East market and the telecom retail
start-up is now operating 25 Blink stores and continues to grow
rapidly.
--  Digico expects the integrated Oracle applications to provide insight
and intelligence across its business, helping to define its customer
offering through more targeted deals and services while also more
effectively differentiating itself from the competition.
--  Digico plans to use Oracle Retail Point-of-Service, Oracle Retail Central Office and Oracle
Retail Back Office to support the development of best practice to
manage critical store operations and drive a consistent shopping experience
for its customers.
--  The implementation of Oracle
Financials, Oracle Inventory Management, Oracle
Order Management,
Oracle Purchasing, Oracle
Human Resources Management,
Oracle Payroll, all part of the
Oracle E-Business Suite, will help create a scalable and flexible
architecture that supports the growing demands of Digico's business and
provides a holistic view of business performance.
--  The implementation of the Oracle E-Business Suite applications is
expected to improve integration and consolidate operational results between
its stores and back-office systems as well as enhancing reporting
capabilities.
--  Digico plans to complete its Oracle deployment with Oracle's Siebel Loyalty Management
to support the creation of customer loyalty campaigns, offering more
targeted promotions and greater service levels.
--  Digico chose Oracle partner SkillNet to manage the rapid two-phase
implementation strategy, which is expected to complete early next year.
--  By implementing the Oracle applications at this early stage of Digico's
business, the telecom retail start-up is seeking to avoid implementing one
set of solutions now and migrating to a larger solution as its business
grows.

--  "We selected Oracle based on its rapid deployment model and proven
capabilities to support organisations with long-term expansion strategies,"
said Osman Oueida, CEO, Digico. "The Oracle applications will help us to
more effectively identify customer behaviour and use that intelligence to
offer a greater value proposition to our customers."
--  "Digico is seeking to move ahead of the curve in driving innovative
ways to create value, enhance business performance and create a loyal and
growing customer base," said Patrick Bohannon, Vice President, Solutions
Specialist, Oracle Retail. "We are pleased to help Digico to strengthen
their market position by achieving greater customer insight and providing
superior service within their stores."