eDiets.com, Inc. (Nasdaq: DIET), a leading provider of online weight loss services, information and products has named Karlin+Pimsler, an advertising creative boutique that specializes in DRTV commercials, to lead creative turnaround beginning with creation of a national television campaign for the company's meal delivery service.

"We are really impressed by the work Karlin+Pimsler has done on behalf of its clients," said Kim Evenson, SVP Marketing of eDiets.com. "They combine the high quality brand aesthetics with hard working direct response approach to drive sales, build the brand, and inject some fun while doing it. Karlin+Pimsler was the perfect choice to provide us with innovative creative that energizes the eDiets.com brand and helps our unique weight loss approach shine in a cluttered competitive field."

The breakthrough television campaign, "Chomp!" will begin airing nationwide in mid September, incorporating a two minute, 60: second and 30: second spot.

"Our goal is to create a campaign that highlights eDiets.com's exclusive fresh prepared and gourmet approach to planned meal delivery," said Malcolm Karlin, President/Chief Creative Officer, Karlin+Pimsler. "We did this by developing creative that is inventive, catchy and edgy to position eDiets.com as a leader in the category."

About Karlin+Pimsler

Karlin+Pimsler, Inc. is an advertising creative boutique that specializes in developing transformational DRTV commercials that build category brand dominance while simultaneously generating profitable, prolific and measureable results. Occupying a truly unique place in the world of advertising, Karlin+Pimsler's DRTV advertising has helped clients establish, promote and protect brand image while generating maximum response for sales and leads. For more information, visit www.karlinpimsler.com.

About eDiets

eDiets.com, Inc. is a leading provider of personalized nutrition, fitness and weight-loss programs. eDiets features its award-winning, fresh-prepared diet meal delivery service as one of the more than 20 popular diet plans on its flagship site, www.eDiets.com. The company also provides a broad range of customized wellness and weight management solutions for Fortune 500 clients. For more information, please call eDiets PR Desk at 954-703-6156 or visit www.eDiets.com.

SOURCE Karlin+Pimsler, Inc.

http://www.karlinpimsler.com/